A growing number of young couples are opting for july flowering to help boost their income.
But there are also dangers, according to the head of the National Institute of Botany, who is advising people to avoid this practice.
July flower grows best in the early summer, and it can be grown anywhere, said Anupam Jain, who also heads the Institute of Plant Breeding.
The flower is a popular flower among farmers in southern India.
There is no research on the effects of july-flowered plants on crops such as onions and tomatoes.
A growing number are opting to grow july for economic reasons, such as making money in the long run, he said.
In July, the International Union for Plant Breeder Studies (IUPS), an international research body, released a report stating that july was one of the least-fertilised plant species on Earth, but the research was limited to tropical areas and was limited by its time of year.
IUPS said the crop, which has a reputation for being tough to cultivate, was most likely to become vulnerable to climate change, insect and disease outbreaks.
It also said july should not be grown as a luxury or a hobby for many in rural areas.
People should be careful about the plant, as it can cause diseases such as fungal diseases, it added.
“We need to be aware that this is a very sensitive plant and that its roots can become a source of water pollution in the city,” Jain said.
“We should plant it where there is no risk of its growing.”
The growing number in India are choosing to grow the flower because it is cheaper and easier to grow than other flowering plants.
In rural areas, people are often growing it in containers or pots to help them with irrigation, or because it does not require much labour.
While there are many types of jupas, they are usually sold in jars, which are usually too large to hold in one hand, he added.